Demographics

Married Boomers, No Kids
Fifty-two per cent of married 35- to 54-year-olds without children have a pet, and 31 percent have two or more.

In 2000, married couples without children spent more on average on their pets ($284) than married-with-children households ($275).

Married-without-children household spending on pets is expected to grow the fastest (5.2 percent annually) of all household groups through 2004.

Singles, Divorced Boomer Women
Forty-five percent of women aged 35 to 54 who have been divorced, separated or widowed own a pet. Single households make up 28 percent of total expenditures on pets.

Young Couples, No Kids
Fifty-two percent of 18- to 34-year-old Americans without children own a pet, 36 percent own a dog.

Twenty-eight percent of women aged 25 to 29, and 20 percent of those aged 30 to 34, were childless in 1998, up from 16 percent and 11 percent in 1976. Childless couples aged 22 to 45 spend $345 per year on average on their pets, compared with $282 that married-with-children couples of the same ages spend.

Seniors
Thirty-nine percent of Americans aged 55 to 64, and 25 percent of those 65+, own a pet. While they are less likely to own a pet, their projected growth makes seniors a potentially important future market.

Spending on pets by adults aged 55 to 64 is expected to grow the fastest of all age groups (4.8 percent annually) in the next few years, from an average of $246 per year in 1999, to $310 in 2004.


Pet Statistics
Sales of dog products totaled $668 million in 1994 and the number is projected to rise for the next 30 years. Dog snacks alone accounted for $91 million and it is estimated that figure could double in the next 10 years.

Because today’s pet owners view themselves as their pets’ parents -- 83 percent call themselves “Mommy” or “Daddy,” compared with just 55 percent who did so in 1995.

Approximately 53 percent of Canadians own a pet – 30 percent own a dog, and 28 percent own at least one cat. Thirty-two percent of dog owners also have a cat and 14 percent own another animal. (Source: Léger Marketing for the Quebec Veterinarian Medicine Academy, August 2002)

More than half of Canadians who own an animal will buy a Christmas gift for their pets. (Source: Léger Marketing, March 2001)

Twenty-one percent of dog owners maintain that their dog understands them better than their spouse or any other key person in their surroundings. (Source: Firme Compas for Ralston Purina, February 1999)

Seventy-eight percent of dog owners consider their dog an "equal member" of their family. (Source: "Dogs and Travel: An Attitudinal Study of Dog Owners by Starwood Hotels & Resorts", conducted by Lieberman Research Worldwide, 2003.)